Project Overview
RetailCo needed to modernize their aging e-commerce platform to handle growing traffic and provide a better customer experience. The existing system was slow, frequently crashed during peak times, and lacked mobile optimization.
Challenges
- Performance Issues: Site was taking 8+ seconds to load
- Scalability: System couldn’t handle traffic spikes
- Mobile Experience: Not optimized for mobile devices
- Payment Processing: Limited payment options and slow checkout
Our Solution
We built a completely new platform from the ground up using modern technologies:
Architecture
- Headless e-commerce architecture using Next.js
- Microservices backend with Node.js
- PostgreSQL for data persistence
- Redis for caching and session management
- AWS infrastructure for scalability
Key Features
- Real-time Inventory: Live stock updates across all channels
- Advanced Search: AI-powered product recommendations
- One-Click Checkout: Streamlined payment process
- Mobile-First Design: Optimized for all devices
- Analytics Dashboard: Real-time business insights
Performance Optimizations
- Image optimization with automatic WebP conversion
- Code splitting and lazy loading
- CDN integration for global reach
- Database query optimization
- Caching strategies
Results
The new platform exceeded all expectations:
- 300% increase in sales within the first quarter
- 50% faster checkout process
- 99.9% uptime since launch
- 85% mobile traffic vs 40% previously
- 4.8/5 star customer satisfaction rating
Technologies Used
- Frontend: Next.js, React, TailwindCSS
- Backend: Node.js, Express
- Database: PostgreSQL, Redis
- Payment: Stripe, PayPal
- Infrastructure: AWS (EC2, S3, CloudFront, RDS)
- DevOps: Docker, GitHub Actions, Terraform
